NEWS For Immediate Release: 9-29-14
|Contact: Mark LaBarbera, 520-730-9252|
|Outdoor News Renews Support for Dan Small’s Deer Hunt Wisconsin TV Special|
Expanding its audience reach while continuing to deliver timely content, Outdoor News Inc has renewed its sponsorship of Dan Small’s Deer Hunt Wisconsin annual TV special, according to ON President Rob Drieslein. He noted how important it is – in the wake of the deer trustee report and implementation of changes during the next few years—for the DNR to communicate with the public, and for hunters to learn the new rules. He pledged Outdoor News resources to help readers and viewers.
The goal of the hour-long broadcast is to review what every hunter needs to know and make it easier for viewers to understand the changes being implemented in 2014, 2015, and beyond.
“We welcome Outdoor News’ renewed support and cross-promotions that help readers, viewers, the DNR and advertisers,” said host Dan Small, noting this is the 24nd year of producing the popular deer specials that air on Milwaukee Public Television, Wisconsin Public Television, Fox Sports North, and Fox Sports Wisconsin, plus the DNR’s website and other online sites, at about the time 670,000 licensed hunters are gearing up for the Wisconsin gun deer season. Small said the number of airings will be more than double last year’s total, expanding the audience size and reach for this timely information.
Sponsors and airtimes will be promoted in Outdoor News, a paid circulation newspaper devoted to covering the outdoors and is delivered weekly in Minnesota and bi-weekly in Wisconsin and other states.
Outdoor News, Inc. is celebrating 47 years of publishing for deer hunters and other outdoor enthusiasts across the Great Lakes region. Launched in Minnesota in 1968, Outdoor News now publishes separate, state-specific outdoor newspapers and websites in Minnesota, Wisconsin, Michigan, Ohio, Pennsylvania, New York, and Illinois.
Each state has its own website. More than 250,000 outdoor enthusiasts subscribe to one of the seven Outdoor News newspapers. Total readership, including paid circulation, pass-along readership, and free distribution delivers more than 750,000 hunters and anglers. Every state operates independently and boasts its own editors, writers and sales staff who live, hunt, fish, sell, and write in their respective state.
ON President Rob Drieslein said, “Our editors and writers like Dan Small are trained, award-winning newspaper journalists committed to reporting news related to the outdoors and writing features to help our readers. This focus on quality, local journalism has led to a subscriber renewal rate that exceeds 85 percent and sustained growth every year.”
ON Marketing Director Evy Gebhardt added, “The Deer Hunt Wisconsin team knows that our readers are very active in the outdoors and enjoy many activities: 94 percent hunt, 92 percent fish, 70 percent are wildlife watchers and feeders. They enjoy each issue of Outdoor News spending over one hour reading each issue from cover-to-cover, just as they look forward to the annual Deer Hunt Wisconsin TV show.”
For more information visit the Outdoor News website. To explore sponsorship availability for the Deer Hunt Wisconsin 2014 on Fox Sports North, Fox Sports Wisconsin and public television, plus cross-promotion in Outdoor News, contact Mark LaBarbera.
Tag Archives: Dan Small
|JD Smith, MacKenzie Center director photo c. WDNR ©2014|
MacKenzie Center kicks off school year with new programs, partnerships
POYNETTE, Wis. — With 11 new course offerings that build on topics taught in K-12 classrooms, the MacKenzie Center is welcoming 29 new schools and groups eager to participate in its unique environmental and conservation education and outdoor skills programs this year.
From forestry and stream studies to watershed mapping and an exploration of predator-prey relationships, classes at the MacKenzie Center provided hands-on field opportunities to 3,738 students from 90 schools and organizations so far this year. These experiences extended the knowledge and skills developed through regular classroom work. The January through August student numbers are slightly ahead of last year and will continue to grow as more of the new schools begin their involvement with the center.
Year-to-date, students from 16 counties stretching from La Crosse to Milwaukee to Juneau as well as northern Illinois have traveled to take part in MacKenzie programs. Principals and educational leaders from Wisconsin’s sister state of Chiba Prefecture in Japan and students from Jianxi University in China also visited the center, which is just 25 miles north of Madison and easily accessible from Interstate Highway 39/90/94.
“With its historic conservation aura and educational opportunities designed for today’s students, the MacKenzie Center increasingly draws participants from around our state and around the world,” said Wisconsin Department of Natural Resources Secretary Cathy Stepp. “If you are an educator interested in cutting-edge environmental programs and outdoor skill building for your students, we like to say that all roads lead to MacKenzie.”
JD Smith, MacKenzie Center director, said the center’s curriculum draws on the comprehensive science, wildlife management and environmental protection expertise of DNR staff.
“The department’s capabilities help set our programs apart from other nature centers,” Smith said.”Students gain a unique opportunity to work with members of our education staff and other experts from wildlife, forestry, fisheries and more. Many of our participating schools bring students back for multiple visits, which enables us to work with the teachers and their classes on a more advanced level.”
Schools, community groups, home school families and others with an interest in learning more about MacKenzie Center programs are encouraged to contact the center’s education staff at 608-635-8105 or email. Additional program details may be found online by searching the DNR website, for MacKenzie.
FOR MORE INFORMATION CONTACT:
- JD Smith, MacKenzie Center director – (608) 635-8035
- Jennifer Sereno, communications – (608) 770-8084
Attention Deer Hunters: DNR Customer Service is there for you
MADISON — Last minute questions from hunters at deer camp and from deer stands day or night is routine. It”s all in a day”s work for the Department of Natural Resources Call Center. The expanded hours call center – unique among state natural resources agencies – has handled more than 370,000 customer contacts in the last year, one quarter of them at night and on weekends. More than 21,000 customers have also taken advantage of their on-line chat feature so far this year.
The highly trained representatives respond to a wide variety of DNR issues, from clarifying regulations on hunting and fishing to restrictions on firewood transportation. The call center is on pace to receive more than 370,000 calls this year, with more than 20 percent of these coming during nights and weekends. The Call Center”s motto, “We”re here for you!” Give them a call 7 a.m. to 10 p.m., seven days per week.
FOR MORE INFORMATION CONTACT:
Hunters may harvest deer with tags and collars
Wisconsin wildlife researchers ask for basic, valuable information in return
MADISON – With the upcoming nine-day gun season approaching fast, wildlife researchers are looking for assistance from Wisconsin hunters who may harvest any of the more than 240 white-tailed deer marked with radio-collars and approximately 200 deer marked with ear tags.
The researchers say hunters” help may play a role in how Wisconsin”s white-tailed deer herd is managed for generations to come. That”s a big impact for help that may take each hunter who harvests a marked deer only a few minutes to provide. With the start of the early archery season a few weeks ago, we have now entered an important phase of the project that involves collecting harvest data from marked deer.
“These deer were marked in 2011 and 2012 as part of a study to better understand how long deer live and how they die,” said Michael Watt, Natural Resource Research Scientist. ”Hunters are free to harvest these marked deer. And if they do, we would like some basic information that shouldn”t take more than a minute to provide.”
The requested information about marked deer include:
Hunters are being asked to call Watt at (608) 221-6376 to report this information.
Watt and his colleagues marked the deer in the northern counties of Rusk, Sawyer and Price, and the east central counties of Shawano, Waupaca and Outagamie as part of the buck mortality study and fawn predation study sponsored by:
“I want to stress that hunters should treat these deer like any other deer you might see. These deer may be harvested, but the information that hunters provide is important to the research and the future of our deer herd,” said Watt.
While the DNR uses a deer population modeling system built upon sound science and data, Watt says challenges remain.
“The distribution and numbers of predators has changed in the last 20 years and we hope this study can shed some light on how these changes are affecting our deer herd,” Watt says. “Not only is this a wildlife issue, it is an economic issue – Wisconsin”s tourism relies upon its healthy and abundant natural resources. Deer hunting is part of that tourism industry. Our deer hunters have expressed concerns about the impact that predation may be having on deer population growth and recruitment rates across the state – the department is listening to their concerns and trying to better understand predation impacts with our ongoing collaborative research.”
And this is where the hunters come in, Watt says.
“The only way we will be successful in our deer herd management is through hunters” participation,” Watt says. “And the research partners who make it possible for us to increase our ability to gather this key information.”
FOR MORE INFORMATION CONTACT: