NEWS For Immediate Release: 9-29-14
|Contact: Mark LaBarbera, 520-730-9252|
|Outdoor News Renews Support for Dan Small’s Deer Hunt Wisconsin TV Special|
Expanding its audience reach while continuing to deliver timely content, Outdoor News Inc has renewed its sponsorship of Dan Small’s Deer Hunt Wisconsin annual TV special, according to ON President Rob Drieslein. He noted how important it is – in the wake of the deer trustee report and implementation of changes during the next few years—for the DNR to communicate with the public, and for hunters to learn the new rules. He pledged Outdoor News resources to help readers and viewers.
The goal of the hour-long broadcast is to review what every hunter needs to know and make it easier for viewers to understand the changes being implemented in 2014, 2015, and beyond.
“We welcome Outdoor News’ renewed support and cross-promotions that help readers, viewers, the DNR and advertisers,” said host Dan Small, noting this is the 24nd year of producing the popular deer specials that air on Milwaukee Public Television, Wisconsin Public Television, Fox Sports North, and Fox Sports Wisconsin, plus the DNR’s website and other online sites, at about the time 670,000 licensed hunters are gearing up for the Wisconsin gun deer season. Small said the number of airings will be more than double last year’s total, expanding the audience size and reach for this timely information.
Sponsors and airtimes will be promoted in Outdoor News, a paid circulation newspaper devoted to covering the outdoors and is delivered weekly in Minnesota and bi-weekly in Wisconsin and other states.
Outdoor News, Inc. is celebrating 47 years of publishing for deer hunters and other outdoor enthusiasts across the Great Lakes region. Launched in Minnesota in 1968, Outdoor News now publishes separate, state-specific outdoor newspapers and websites in Minnesota, Wisconsin, Michigan, Ohio, Pennsylvania, New York, and Illinois.
Each state has its own website. More than 250,000 outdoor enthusiasts subscribe to one of the seven Outdoor News newspapers. Total readership, including paid circulation, pass-along readership, and free distribution delivers more than 750,000 hunters and anglers. Every state operates independently and boasts its own editors, writers and sales staff who live, hunt, fish, sell, and write in their respective state.
ON President Rob Drieslein said, “Our editors and writers like Dan Small are trained, award-winning newspaper journalists committed to reporting news related to the outdoors and writing features to help our readers. This focus on quality, local journalism has led to a subscriber renewal rate that exceeds 85 percent and sustained growth every year.”
ON Marketing Director Evy Gebhardt added, “The Deer Hunt Wisconsin team knows that our readers are very active in the outdoors and enjoy many activities: 94 percent hunt, 92 percent fish, 70 percent are wildlife watchers and feeders. They enjoy each issue of Outdoor News spending over one hour reading each issue from cover-to-cover, just as they look forward to the annual Deer Hunt Wisconsin TV show.”
For more information visit the Outdoor News website. To explore sponsorship availability for the Deer Hunt Wisconsin 2014 on Fox Sports North, Fox Sports Wisconsin and public television, plus cross-promotion in Outdoor News, contact Mark LaBarbera.
Monthly Archives: October 2014
|JD Smith, MacKenzie Center director photo c. WDNR ©2014|
MacKenzie Center kicks off school year with new programs, partnerships
POYNETTE, Wis. — With 11 new course offerings that build on topics taught in K-12 classrooms, the MacKenzie Center is welcoming 29 new schools and groups eager to participate in its unique environmental and conservation education and outdoor skills programs this year.
From forestry and stream studies to watershed mapping and an exploration of predator-prey relationships, classes at the MacKenzie Center provided hands-on field opportunities to 3,738 students from 90 schools and organizations so far this year. These experiences extended the knowledge and skills developed through regular classroom work. The January through August student numbers are slightly ahead of last year and will continue to grow as more of the new schools begin their involvement with the center.
Year-to-date, students from 16 counties stretching from La Crosse to Milwaukee to Juneau as well as northern Illinois have traveled to take part in MacKenzie programs. Principals and educational leaders from Wisconsin’s sister state of Chiba Prefecture in Japan and students from Jianxi University in China also visited the center, which is just 25 miles north of Madison and easily accessible from Interstate Highway 39/90/94.
“With its historic conservation aura and educational opportunities designed for today’s students, the MacKenzie Center increasingly draws participants from around our state and around the world,” said Wisconsin Department of Natural Resources Secretary Cathy Stepp. “If you are an educator interested in cutting-edge environmental programs and outdoor skill building for your students, we like to say that all roads lead to MacKenzie.”
JD Smith, MacKenzie Center director, said the center’s curriculum draws on the comprehensive science, wildlife management and environmental protection expertise of DNR staff.
“The department’s capabilities help set our programs apart from other nature centers,” Smith said.”Students gain a unique opportunity to work with members of our education staff and other experts from wildlife, forestry, fisheries and more. Many of our participating schools bring students back for multiple visits, which enables us to work with the teachers and their classes on a more advanced level.”
Schools, community groups, home school families and others with an interest in learning more about MacKenzie Center programs are encouraged to contact the center’s education staff at 608-635-8105 or email. Additional program details may be found online by searching the DNR website, for MacKenzie.
FOR MORE INFORMATION CONTACT:
- JD Smith, MacKenzie Center director – (608) 635-8035
- Jennifer Sereno, communications – (608) 770-8084
2014 gun deer hunt for hunters with disabilities this year – October 4-12
photo c. WDNR ©2013
Disabled deer hunt shows great participation by Wisconsin landowners and will provide a number of opportunities for disabled hunters statewide
MADISON – Eligible hunters interested in participating in the 2014 gun deer hunt for hunters with disabilities are reminded that this year’s hunt will take place from Oct. 4-12.
“The disabled hunt program highlights some important partnerships and is a great example of the sense of community associated with deer hunting in Wisconsin,” said DNR Secretary Cathy Stepp.
As of the June 1 land sponsor application deadline, 86 landowners had enrolled more than 78,000 acres of land across 46 counties for this year’s deer hunt. For a list of sponsors for the 2014 season, please visit WDNR website and search keywords disabled deer hunt.
Hunters should contact sponsors directly and be prepared to provide their name, contact information and DNR customer ID number. To be eligible, hunters must possess a valid Class A, Class B long-term permit that allows shooting from a vehicle or Class C or D disabled hunting permit. As in the past, eligible hunters must also possess a gun deer license.
For more information regarding deer hunting in Wisconsin, search the WDNR website for keyword deer.
FOR MORE INFORMATION CONTACT:
- Dan Kaminski, Assistant Big Game Ecologist – (608) 261-7588